About

1StepNIL

1Step NIL is not a sports agency—we’re marketing representatives who advocate for student-athletes and help them turn their hard work into real business opportunities. We believe that the time, energy, and dedication athletes put into their sport should be recognized and rewarded beyond the game. That’s why we focus on building genuine, value-driven partnerships between athletes and brands that reflect who they are.

1Step NIL was started with a simple idea: athletes deserve more. They deserve representation that understands their grind, their goals, and their potential outside of sports. We work closely with athletes to develop their personal brand, connect them with aligned companies, and ensure every deal is meaningful, authentic, and built for long-term success.

The founder started 1Step after witnessing how meaningful connections had taken him through basketball—both on and off the court. That same spirit drives everything we do: helping athletes build lasting relationships with brands and with us. At 1Step NIL, we move with purpose—one step, one punch, one round at a time.

Joseph Brodskiy - Founder

Joey, a Bay Area native, was a 2x varsity captain, 2x scholar athlete, and All-League nominee who competed in both state and North Coast Section championship games. He was inspired to start 1Step NIL through his personal journey in basketball, where he saw firsthand how sports can open doors, build lifelong connections, and shape character. From teammates to coaches and local supporters, the relationships he built on and off the court showed him the true value of community and opportunity. Seeing how many talented athletes lacked the resources or guidance to capitalize on their potential, Joey launched 1Step NIL to bridge that gap—empowering athletes to grow their brand, build meaningful partnerships, and take the next step in their journey.